Naming l Identity l Packaging l Product Launch Video
Spirit Motivates Energy
Energy drinks in China’s market either just tasty or too partial to the professional athlete. "Anytime" is a brand-new energy drinks that we created for the group of the young generation who believes in healthy lifestyle and the oriental health ingredient, Ginseng.
Role /
Brand Consultant & Naming
Identity & Packaging Design
Creative and Art Direction
Agency /
M&C Saatchi Shanghai
​
Client /
Jiayi Health Development
Brand Consultant & Identity Design
We give energy drink the different intensities of electrolyte for
different sports: light, moderate and vigorous.
Packaging Design
We believe sport spirit is beyond physical.
We featured the time and motivation quotes
on the bottle package and the boxes.
Product Launch Video
Influencer - Lust Rachael Marie, base in USA
DOP - James Rhodes, base in London
