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To inspire China’s mobile-first athletes to move and get Shanghai moving like never before, we created the “Shanghai Never Done Shop”. An immersive 360º online shop sells Nike products, services and experiences to champion the true sport culture of Shanghai - There is No Done. 

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But there’s a catch. Unlike any other e-commerce site, the Never Done Shop uses your “Sweat as Currency”. So the only way to shop is by moving your body and doing more sport. Covering six different sport categories, powered by your real-time Nike+ performance data. The online to offline e-shop linked mobile challenges with real-world products and rewards, evolving sport from a trend to a hobby and into a habit.

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As a result, the shop united Shanghai athletes and in 14 days garnered over 40 million impressions and a 42% increase in Nike WeChat followers.