Brand Visual Communication
Leading in business leisure
K-BOXING is a Chinese leading brand of high-end jacket & business leisure menswear. It’s been intensively and professionally focusing on jackets. It has a nationwide network of over 3000 brand franchised stores covering all provinces, cities and autonomous regions in China.
We're responsible for all of the major brand communication includes brand images and film, look books, retail window display, seasonal promotions and specific events…etc
Role /
Brand Visual Content
Creative Direction
Art Direction
Lead of Communication Design
​
Agency /
M&C Saatchi Shanghai
​
Client /
K-Boxing Men's Wear
To increase the brand recognition, the world top-ranked model as brand icon.
The minimalism visual approach and set design, to showcase the leading fabric and advanced clothing technology details.
Maximize the Minimal
Model Photographer - Mélanie & Ramon
Model DIT - Chole Amelie
Fashion Creative Director - Brendan Mullane
Across online and offline, the heritage of exquisite French-style clothing craftsmanship.
Heritage of exquisite
Photographer - Andrea Varani
Jacket focused
Maximize the Minimal
Theme concept and Set Design, in order to present the beauty of the clothes
Highest Fashion Show Ever
To consolidate K-BOXING as a leading menswear in Chinese market, we created the world’s highest fashion show in Shanghai Tower where is the world’s second-tallest building.
