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New Collection Launch
The New Frontier of The West
To showcase the best of the latest high-end collection, Boutique Collection, innovated for yoga and fitness. It was produced with premium fabric and the design was inspired by the new frontier of “The West”.
We brought the cowgirl spirit to inspire and connect our fitness women, who are also adventurous and forge their way. Yoga lover and trainers were invited to elaborate the product. To convey it’s a state of mind, when your mind become stronger. It’s promise of a better life and the spirit it evokes.
Role /
Creative concept
Social content creation
Art direction
Design
Agency /
AKQAShanghai
​
Photographer /
ZhangMeng
​
Client /
Nike
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