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Brand visual communication
limited edition
K-Boxing is a leading brand of high-end jacket & business leisure menswear in China with a nationwide of over 3000 stores. In order to build the international brand image to distinguish in competitive menswear market in China. And to maintain the specific loyal customers and attract the new younger consumers. We believe the world top-ranked model can not just a great brand communication way but also widely used for social media and PR purpose.
Role /
Brand positioning
Art Direction & Design
Agency /
M&C Saatchi Shanghai
Photographer/
Mélanie & Ramon, based in Paris
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Model/
Celment Chabernaud
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Client /
K-Boxing Men's Wear
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