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Brand Book l Key Visual
Luxe Meets Waterfront
The Bund Finance Center (BFC) is a major mixed-use development close to the Shanghai waterfront, designed jointly by Foster + Partners and Heatherwick Studio. It combines premium offices with a boutique hotel, a cultural centre and a wide variety of luxury retail spaces. We created the bilingual brand guideline in both digital and print versions, and the hoarding visual design in 2017, the year of opening.
Role /
Lead design
Agency /
M&C Saatchi
​
Client /
The Bund Finance Center
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