Brand Identity l Packaging l Product Launch TVC
Matcha Momo
“Teenwow Idea” is the sub-brand of Teenwow from Teenwow Int’l Group which is one of the biggest investment holding company, manufactures & distributes, it trades mainly the beverages, foods, snacks, and other products in China.
We build this new Matcha line for targeting young female generation. Including the strategy, identity, packaging and communication for targeting the young female consumers.
Role /
Brand consultant
Packaing Design
Creative
Agency /
M&C Saatchi Shanghai
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Client /
Teenwow
PRODUCT &
PACKAGING
What’s your mood at the moment?
Tell your friends or boyfriends your mood.
COMMUNICATION
A series of videos, different scenarios of a relationship from miss each other, dating and have a fight. We created a cute Matcha bear, Momo represent as your boyfriend, who’s just like the Chinese boyfriend, they are not good at expressing himself, but such a lovely heart, here we are, a teenwow emoji to speak their language and desire.
To my dear Momo,
Miss You - Thanks for being here when the time I miss you.
Dating - Love every seconds being with you.
Live - Thanks to make me laugh.
Find yourself a different mood.
Matcha Latte
Behind the Scene
