F&B in Heritage, The Pawn

Branding Identity

Botanic F&B in Heritage

The Pawn is going through a total revamp - a new graphic identity and a new way of thinking. It needs to be based on three values:

1. Botanicals 2. Heritage 3. The bat-coin logo in some way

To encapsulate the concept of experiencing nature via drinks and food, plus taking the heritage building in consideration, we turned the bat-coin sign into a botanical space (tree logo) that is constantly growing and changing by seasons.

Role /

Identity design Collaboration

Agency /

Substance

Client /

The Pawn

The pawn-01

The pawn-04

For offering the Pawn customers nature,

botanical and life-growing experience, the leaves/flowers reveals

on the logo when the coaster is getting wet from the cocktail drinks.

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