Digital and Social Campaign
Girls' Sports Bra Talkshow
Nike launched two new problem-solving bra innovations: the Nike Swoosh One Piece Pad Sports Bra and the Nike Ultrabreathe Sports Bra. We created a 4-episode long editorial content pieces talk show that leveraged her trusted voices influencers to break the taboo in China of discussing the sports Bra.
Influencers from a variety of backgrounds and body types shared relatable stories in a sassy and fun tone, with a real and educational way. The campaign tapped into her community, enabling girls to share their voice. As expected, taboos are broken and tips are given on finding the perfect fitting sports bra.
Role /
Creative ideation
Talkshow content direction
Social content creation
Art direction, Set Design
Digital posts design
Agency /
AKQA Shanghai
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Client /
Women By Nike @ Nike
