Digital Social l Editorial Content Creation
Friendship, Support, Sports Bra
Women by Nike wanted to empower girls’ knowledge and share the sports bra tips, so she gets the right support in her sports.
We created interesting, humorous and light-hearted stories of 3 girls friendship. To show girls that, with the right support, they can succeed not only in sports but also in life. The stories are illustrated with a bold and bright coloured Pop-Art style, to share how girls spend time together and how they love-diss each other when embarrassing sports bra moments happen. When girlfriends get together, they can brush away the awkwardness with lots of humour. Through this girls’ moment, Nike bra expert offers professional tips: How to find the right sports bra support? How to wash and store your bras? And how to be stylish when sports?
Role /
Creative concepts
Editorial content creation
Character design
Art direction
Agency /
AKQAShanghai
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Illustrator /
Kine Andersen, Norwegian Illustrator based in Norway.
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Client /
Women by Nike @ Nike
