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Brand Visual Communication

Menswear TVCommercial

To consolidate K-BOXING as a leading brand of high-end jacket & business leisure menswear in China. We created a series of TVCommercials in AW16, to showcase its latest collection and its profession as  jacket focused menswear. And broadcasted during the “Golden hour” of CCTV China in order to reach targeted consumers from all tiers cities in China. 

Role / 

Brand Strategy

Creative and Art Direction

 

Agency / 

M&C Saatchi Shanghai

 

Film Director/ 

Rankin, based in London.

The founder of Dazed and Confused Magazine.

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Model / 

Paker Gregory

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Client / 

K-Boxing Men's Wear

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BEHIND THE SCENE

The TVC has been done with the world top-ranked model and the reputed fashion film director Rankin and his production crew in London.

© 2020 by Get a tea Studio.

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