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Brand Visual Communication
Menswear TVCommercial
To consolidate K-BOXING as a leading brand of high-end jacket & business leisure menswear in China. We created a series of TVCommercials in AW16, to showcase its latest collection and its profession as jacket focused menswear. And broadcasted during the “Golden hour” of CCTV China in order to reach targeted consumers from all tiers cities in China.
Role /
Brand Strategy
Creative and Art Direction
Agency /
M&C Saatchi Shanghai
Film Director/
Rankin, based in London.
The founder of Dazed and Confused Magazine.
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Model /
Paker Gregory
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Client /
K-Boxing Men's Wear
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